Deuze’s reading “Liquid Life” really made me think about where this exponential increase of digital media and communication technology consumption is taking us. I can see his point about the convergence of work and leisure in that most people use the same technology for both, but I personally can’t see it going further than that. My current leisure time is nothing like Deuze describes. I do like his idea about the “boundaryless career” (2006 pg7) though. I like that people are diverting away from the “one career for life” mindset and spreading themselves over different areas of expertise. I for one can’t do the same thing for a long period of time without losing my mind. Deuze referred to Jeremy Rifkin when describing the rapidly changing “runaway world” and the possibility of the of work all together (2006 pg 4). The idea of the “end of work” stood out in my mind so I had to look into it. I found his book “The End of Work”, didn’t want to buy it, so just got the jist. In 1995, Rifkin contended that worldwide unemployment would increase as information technology eliminates tens of millions of jobs in the manufacturing, agricultural and service sectors. Only a small number of elite corporate managers and knowledge workers will reap the benefits of the high-tech world economy. If this is to be true, I’m glad to be studying what I’m studying.
References
Deuze, M. 'Liquid Life, Convergence Culture, and Media Work'. [URL: https://scholarworks.iu.edu/dspace/bitstream/handle/2022/3343/Liquid%20Life%20Deuze%202006.pdf]
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